Social Media Specialist

Nasr City, Cairo, Egypt

Full Time

Business Growth

Mid Level

Summary

We are looking for a Social Media Specialist to join us on our mission to educate the world. The successful candidate shall be responsible for setting up and optimizing the company’s accounts within each social media platform to gradually drive customer engagement and website traffic and increase revenue by strategically exploiting all aspects of the company’s social media marketing road map.

Responsibilities

Publish and share daily content (original text, images, and videos) to promote customer engagement
Report and analyze the appropriate social media metrics, insights, and the industry’s best practices to improve our social media presence and measure performance
Participate in creating content for our social media platforms to drive brand awareness, increase audience engagement, and support our marketing objectives
Optimize the company’s accounts within each platform to enhance the company’s digital presence
Develop and execute effective social media strategies to meet our marketing objectives
Conduct competitor analysis and monitor industry trends across online platforms to remain up to date with the market insights and best practices in social media
Drive community growth and engagement by moderating messages and comments to ensure a positive and interactive online environment that aligns with our brand's values and fosters authentic connections

Qualifications and Work Experience

Bachelor’s degree in marketing, advertising, or any relevant field
Excellent command of both English and Arabic
2+ years of experience in social media marketing
Ability to present documented experience in social media (provide links of your work)
Agency experience is a plus
Proficiency in content marketing, theory, and applications
An in-depth knowledge and understanding of social media platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok, X, etc.), their respective participants, and how each platform can be deployed in different scenarios
Hands-on experience in social media engagement and monitoring tools

Behavioral Competencies

Exceptional communication and interpersonal skills
Positive attitude to interact with a diverse group of individuals
Attention to detail and initiation
Ability to demonstrate creativity
Detail oriented and highly organized when it comes to execution and documentation
Organized and can complete tasks in a timely and accurate manner with minimum direction and guidance
Problem solving and critical thinking skills

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Social Media Specialist

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