Senior Performance Marketing Specialist

Cairo, Egypt

Full Time

Mid Level

Summary

We are looking to hire a Senior Performance Marketing Specialist to join us to join us in our mission to educate the world.
The successful candidate will manage and optimise our multichannel campaigns. By exploiting the full range of digital marketing approaches, they will drive customer acquisition, engagement, and revenue growth.

Responsibilities

Manage ad network accounts, making daily adjustments
Report on conversion metrics across our multichannel campaigns
Plan media buying campaigns, including daily budgets and expected results
Specify important tracking events and work with our technical team to validate their accuracy
Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns
identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity
Work with data analysts to optimise campaign efficiency whilst we continue to scale
Work with senior management to understand and shape the long-term approach to digital marketing
Work with data analysts to explore marketing mix modelling and other data drive approaches
Investigate and implement automation techniques, particularly in Google ads.

Qualifications & Work Experience

3 to 6 years of digital marketing experience
Strong analytical skills
Experience running multichannel campaigns in Egypt
Experience with app campaigns
Good understanding of multi-touch attribution approach

Behaviourial Competencies

Communication skills
Attention to detail
Time management skills
Problem-solving skills
Analytical skills
Continuous learning

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Senior Performance Marketing Specialist

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